Today, we’re diving into an insightful conversation between Shlok Srivastava, widely recognized as TechBurner, and Sharan Hegde, the personal finance expert behind Finance with Sharan. This podcast episode is packed with fascinating revelations about TechBurner’s journey, income sources, investments, and entrepreneurial ventures. Let’s unpack the highlights!
The Journey to Becoming a Crorepati
The podcast kicked off with a bang, as Sharan asked TechBurner the question on everyone’s mind: “When did you become a crorepati?”
Shlok’s response was surprising and inspiring—he became a crorepati by the end of 2019, at just 23 years old! Interestingly, he humorously admitted that he didn’t even know his exact age during the podcast. Shocking, right?
Income Streams: The TechBurner Ecosystem
Shlok shared a detailed breakdown of his diverse income streams:
- Brand Deals and Sponsorships: A whopping 50% of his revenue comes from collaborations with brands.
- YouTube Earnings: Around 10% of his income comes from YouTube AdSense, driven by the impressive 50 million views per month on long-form videos and 200 million views per month on shorts.
- Merchandise Sales: Shlok’s foray into branded merchandise has been wildly successful, as seen in his recent product launch.
Investments and Real Estate Portfolio
Shlok has built a strong portfolio, primarily focusing on real estate:
- Investment Split:
- 60% in real estate
- 20% in equity stocks
- 20% in startups
Real Estate Highlights
- Two Commercial Properties:
- Property 1: Purchased for ₹70 lakh, now worth ₹1.5 crore, with a rent of ₹80,000/month.
- Property 2: Bought for ₹1.5 crore, now valued at ₹2 crore, generating ₹2 lakh monthly rent.
- Residential Investments:
- A residential property bought for ₹2 crore is now worth ₹4.5 crore. He shared that this purchase was partly emotional, driven by past rental struggles.
Shlok emphasized that he makes all his investment decisions independently and prefers stocks over mutual funds. However, he acknowledged a lesson learned during COVID-19, when he sold steel stocks after earning 50% returns, only to watch them soar 10x later.
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Entrepreneurial Ventures
TechBurner’s entrepreneurial spirit shines through in his latest ventures.
- Overlay Jackets: Shlok’s jacket line made an astonishing ₹4 crore in just 3 days, with an average order value of ₹2,700—all through organic sales!
- Smartwatch Launch: His newly launched smartwatch, priced at ₹7,000, has already generated significant buzz. To support this business, he invested ₹5 crore in inventory.
TechBurner’s team is the backbone of his success, consisting of 100–150 employees, including a core team of 30–35 members.
Balancing Work and Personal Life
When asked about work-life balance, Shlok admitted that he spends minimal time with his family due to his packed schedule. However, he does prioritize spending time daily with his girlfriend, who also works with him.
Shlok’s Secrets to Success
TechBurner attributes his achievements to two key factors:
- Emotional Decisions: Trusting his instincts has helped him seize opportunities.
- Rapid Execution: Shlok believes in moving quickly, allowing him to balance content creation with other projects.
This candid conversation with Shlok Srivastava offers a masterclass in scaling as a creator-turned-entrepreneur. From strategic investments to multimillion-dollar ventures, TechBurner exemplifies how passion and hard work can create unparalleled success.
About Sharan Hegde
Sharan Hegde, the host of the podcast, is a personal finance expert and the founder of The 1% Club, India’s largest finance community. Featured in Forbes, Economic Times, and more, Sharan continues to empower Indians on their journey to financial independence.
To watch the full podcast, click on the link below and dive into the inspiring conversation!
FAQs
1: When did TechBurner become a crorepati?
TechBurner, Shlok Srivastava, became a crorepati by the end of 2019 when he was 23 years old.
2: What are the main sources of TechBurner's income?
TechBurner’s income primarily comes from:
- Brand Deals and Sponsorships (50%)
- YouTube Earnings (10%)
- Merchandise Sales, which includes successful product launches like his jacket line.
3: How is TechBurner's investment portfolio structured?
His investment portfolio is split as follows:
- 60% in real estate
- 20% in equity stocks
- 20% in startups
4: What are some highlights of TechBurner's real estate investments?
Shlok has made significant investments in real estate:
- Two commercial properties:
- Property 1: Bought for ₹70 lakh, now worth ₹1.5 crore, with ₹80,000/month rent.
- Property 2: Purchased for ₹1.5 crore, now valued at ₹2 crore, with ₹2 lakh/month rent.
- A residential property bought for ₹2 crore, now worth ₹4.5 crore.
- Two commercial properties:
5: What entrepreneurial ventures has TechBurner embarked on apart from content creation?
Shlok has ventured into:
- Overlay Jackets, which made ₹4 crore in sales over three days.
- A smartwatch, priced at ₹7,000, with an investment of ₹5 crore in inventory to support the launch.
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